Case Study
JARS and 1906 team up to drive new growth
Goals
Scale the arrival of 1906 products in the AZ market at JARS dispensaries.
Approach
Target qualified cannabis purchasers in AZ at scale with exclusive audience segments via standard display
Conquest against key competitors with store locations in Arizona
Leverage Fyllo’s exclusive purchase-based data and premium publisher inventory
JARS Cannabis wanted to execute a co-branded campaign to drive excitement, web traffic and sales for a new edible product line to the Arizona market utilizing standard display.
JARS cannabis wanted to target specific consumer profiles such as senior citizens, gamers, new parents and those with difficulty sleeping. To overcome “banner blindness” and overly broad reach that results in off-targeting, Fyllo created custom segments that aligned with those profiles, including:
Canna-curious consumers
THC consumers who seek relief from insomnia, back pain or anxiety
Consumers associated with competitors
The campaign outperformed historical brand and campaign benchmarks and was successful in driving qualified audiences to the JARS site and generating conversions for under $1 (80% more efficient than the $5 benchmark).
Targeting against a precise audience enabled four different creative messages that drove strong results - and demonstrated the success of 1906 messaging in capturing the attention of a key growth audience in Arizona that are open to OTC medicine alternatives.
To learn more about Haven Audiences, email vinnie@havendata.ai.
