Our Data

What began as the world’s first cannabis dataset is now the world’s most advanced dataset for targeting regulated recreational users, providing highly accurate demographic, behavioral and purchase insights into millions of consumers.

Data That Won't Let You Down

Proprietary 1P Data

Our seed data starts with a combination of web intent data, purchase data and survey responses, providing the most robust cannabis data in the industry. Our predictive models are backed by years of training data driving real world outcomes.

Proprietary 1P Data

Our seed data starts with a combination of web intent data, purchase data and survey responses, providing the most robust cannabis data in the industry. Our predictive models are backed by years of training data driving real world outcomes.

Proprietary 1P Data

Our seed data starts with a combination of web intent data, purchase data and survey responses, providing the most robust cannabis data in the industry. Our predictive models are backed by years of training data driving real world outcomes.

Real World Results

Our data drives outcomes for advertisers in many verticals, with performance strongest across brands seeking to target consumers with a higher percentage of consumer discretionary spend. We have proven performance across cannabis, beverages, entertainment, leisure and CPG verticals.

Real World Results

Our data drives outcomes for advertisers in many verticals, with performance strongest across brands seeking to target consumers with a higher percentage of consumer discretionary spend. We have proven performance across cannabis, beverages, entertainment, leisure and CPG verticals.

Real World Results

Our data drives outcomes for advertisers in many verticals, with performance strongest across brands seeking to target consumers with a higher percentage of consumer discretionary spend. We have proven performance across cannabis, beverages, entertainment, leisure and CPG verticals.

Reach early adopters and consumers who are likely to spend more

Drive higher spend from your customers by leveraging Haven Data. Our audiences are:

79%

More likely to stay at luxury hotel

79%

More likely to stay at luxury hotel

79%

More likely to stay at luxury hotel

52%

more likely to have spent $100+ on beer in the last 30 days

52%

more likely to have spent $100+ on beer in the last 30 days

52%

more likely to have spent $100+ on beer in the last 30 days

30%

more likely to go to concerts regularly

30%

more likely to go to concerts regularly

30%

more likely to go to concerts regularly

39%

more likely to buy sports gear online

39%

more likely to buy sports gear online

39%

more likely to buy sports gear online

30%

more likely to be first to try new technology

30%

more likely to be first to try new technology

30%

more likely to be first to try new technology

36%

more likely to run or exercise

36%

more likely to run or exercise

36%

more likely to run or exercise

76%

more likely to buy organic baby food

76%

more likely to buy organic baby food

76%

more likely to buy organic baby food

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Havent Data Attributes

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Havent Data Attributes

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Havent Data Attributes

Why Haven Data?

Proprietary

We are not a data broker - we are the original source of cannabis intent data, now with more signals than ever before.

Proprietary

We are not a data broker - we are the original source of cannabis intent data, now with more signals than ever before.

Proprietary

We are not a data broker - we are the original source of cannabis intent data, now with more signals than ever before.

Compliant

We are compliant with all local laws and regulations and follow industry best practices.

Compliant

We are compliant with all local laws and regulations and follow industry best practices.

Compliant

We are compliant with all local laws and regulations and follow industry best practices.

Predictive

Great data delivers great results. Our data has been proven to drive real world outcomes and improve ROAS.

Predictive

Great data delivers great results. Our data has been proven to drive real world outcomes and improve ROAS.

Predictive

Great data delivers great results. Our data has been proven to drive real world outcomes and improve ROAS.

Ethical

We take sensitive data and privacy seriously. All of our data is always ethically collected.

Ethical

We take sensitive data and privacy seriously. All of our data is always ethically collected.

Ethical

We take sensitive data and privacy seriously. All of our data is always ethically collected.

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Contact us

Get in touch

Contact us

Get in touch